Once I finished reading her article, I punched up her website to learn more.  Very slick site, nice graphics, very polished, and  it had information about what her company does and where her associates are located. But this is what amazed me, I couldn't find any information on her site about where her is business is located.  I could not find any phone numbers, no city location, only a clickable link that would generate an email to her company.

I know we are in the high tech age of the 21'st century, but success in business and in sales in particular is dependent upon the relationship that you build with your client and/or prospective client. To me, credibility is about being up-front about who you are and how I can reach you.  I don't think I'm old fashioned when I wish to know who I may be dealing with and where that person is.  I most likely may wish to speak directly with that person and not send an email message to a mystery person.

Too many "Hi-Tech" companies do this, only providing an email contact to their business. ( Apparently they must think email is the only form of communication.)  A marketing person should not make this mistake.  Make it easy for people to do business with you!  Make it easy for them to find you.  Let the prospective client make a choice of how to contact you. That's why you are in business.  If you want to hide from prospective clients, take a vacation.  At least that will be fun.

He came in, looked around our TV set, asked me about our connection, and told me I should probably install some new cables.  Then he proceeded to ask me about our telephone service and internet service.  Perhaps we should consider getting our phone and internet from the cable company.

Then it came to me, "This guy's a door-to-door salesman for the cable company.  He could care less about our service quality."  Maybe this is an effective way to get into your customer's home, but it sure is a lousy way to instill trust!  Over the next day, the more I thought about this guy's visit, the angrier I became.

Why is it necessary to "Sleaze" our customers in order to sell more service? It can't create a good feeling. Usually when someone purchases something while being tricked, chances are they are more likely to have "Buyer's Remorse" and cancel the order.  A long lasting relationship with a customer or client is built on trust. Keep that in mind.  Now excuse me while I switch to satellite.