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It seems like so many small business people
like to try to do everything themselves. For some it is
trying to keep costs down, for others they just don't know how
to delegate. Why not do what you do best? Then
find an expert to perform a task that you can't do?
Too many of us try to setup our own websites,
create our own advertising campaigns, repair our own
computers, develop our own brochures...get the picture?
Today more than ever, it is easy and affordable to outsource
many tasks to others who have the expertise and can do it in a
third of the time it would take you, and they'll do it better.
Just because you have a computer and
a program that
lets you put brochures together, doesn't mean you will do a
good job. For some reason we think just because we can
purchase a computer program to do something, we will do an
excellent job at it. This same reasoning means that you
should be able to go to Home Depot, buy a bunch of power tools
and you will be able to build your own house. Good luck!
My dad was in the TV repair business from the
50's through the early 80's (That's right, people used
to have their electronic devices repaired, but that's another
story.) He had a plaque on his shop wall and on it was a
bent nail, a broken hammer and the message: "Do it
yourself, we like' em screwed up good!"
Stick to what you do best, put your efforts
into what will generate income in your business, and find
others who can provide services to make your business better,
more efficient, whatever it takes to free you up to be
productive. In the long run your business will be better for
it and you'll have some time for your personal life. |