May 2006

Where Is My Next Piece of Business Coming From?

If you work in any form of sales (what business doesn't make sales?) you have most likely experienced some form of a cycle in your business.  We all have them, big and small businesses experience it.  So what do you do to snap out of it?  You get off your marketing/sales butt!  Things will happen when you make it happen.

Depending upon the kind of business you are in and how you work, it may mean becoming more aggressive with an advertising campaign.  Or, it may mean that you make more calls to current and prospective clients.  When was the last time you spoke with your top 20 clients or customers?  If you talk with people, suggest ideas, ask questions, you never know what may come out of the woodwork.  After you speak with the top 20 clients, move on to the next 20 and so on. Activity causes activity.

When things are going well we tend to slack off regarding drumming up more business.  We may be up to our ears in projects, so busy taking care of our current customers, that we don't think ahead.  We don't make the sales calls that we should, we may not be making any marketing effort.  However, at some point that will come back to haunt you.  Set aside a certain amount of time on a regular basis for a marketing/sales effort.  One hour each day, or two mornings per week.  Whatever it is, do it and stick to it.  Consistency pays off. Your business is counting on you.

 


Do It Yourself
(you don't want a personal life anyway)

It seems like so many small business people like to try to do everything themselves.  For some it is trying to keep costs down, for others they just don't know how to delegate.  Why not do what you do best?  Then find an expert to perform a task that you can't do?

Too many of us try to setup our own websites, create our own advertising campaigns, repair our own computers, develop our own brochures...get the picture?  Today more than ever, it is easy and affordable to outsource many tasks to others who have the expertise and can do it in a third of the time it would take you, and they'll do it better.

Just because you have a computer and a program that lets you put brochures together, doesn't mean you will do a good job.  For some reason we think just because we can purchase a computer program to do something, we will do an excellent job at it.  This same reasoning means that you should be able to go to Home Depot, buy a bunch of power tools and you will be able to build your own house.  Good luck!

My dad was in the TV repair business from the 50's through the early 80's  (That's right, people used to have their electronic devices repaired, but that's another story.)  He had a plaque on his shop wall and on it was a bent nail, a broken hammer and the message:  "Do it yourself, we like' em screwed up good!"

Stick to what you do best, put your efforts into what will generate income in your business, and find others who can provide services to make your business better, more efficient, whatever it takes to free you up to be productive. In the long run your business will be better for it and you'll have some time for your personal life.

Speaking of a personal life, I'm going to the golf course!

Don Speaks

Don speaks on matters of sales, marketing and advertising. If your organization is planning a seminar, workshop or some other kind of sales training event call toll free
877-366-9445, Don would like to talk with you.

 

How to Reach Us
(and all that other stuff)


web
www.streetsmartselling.com

e-mail
don@streetsmartselling.com

telephone
877-Don-Zihlman

(877-366-9445)

DRZ Marketing Inc
42 Tall Pines Road
Scarborough, Maine 04074

 
Member of the
Maine Association of
Professional Consultants