My confidence level went up substantially after taking the lesson and skiing White Heat.  That doesn't mean I'm going to go nuts on the ski trails, but I can feel it has improved my attitude with dealing with other people. Any time a salesperson has increased confidence, that person is going to do a better job of presenting his or her story to a prospect. I know I now feel more confident and that's a good thing.  (Apologies to Martha Stewart.)

Talk to a lot of people who work in business and they'll tell you sales is something they could never do, or would never want to do.  Yet they come into contact with customers every day.  Some are clerks in retail stores, others are service people in businesses ranging from fuel supply companies to the technicians who service your office copiers.  Heck, even nurses and doctors have contact with their customers.  ( I know they call them patients, but they are still customers.)

My point is that if one has contact with the customers of a business in any way, shape, or form, that person is in sales.  True sales means providing a service or product for a customer.  It also means listening to the customer, hearing their problem and providing a solution.  Just because your job description doesn't say sales in it, doesn't mean you aren't in a sales position.  Change your thinking to "I'm a sales person-problem solver" and your customers will appreciate it and become much more endeared to your company.