July 2007


Thank You Very Many

"Thank you!" It seems like we don't hear those words much anymore.  I feel like every time I make any kind of a purchase that once the transaction is over, I (being the customer) am the one saying thank you.  The sales clerk may, if he or she says anything at all, say "You're welcome."  I just don't hear them saying "Thank you."

I may have it all wrong, but I thought that the person who is taking my money is supposed to say "Thank you" to show their appreciation for my business.  I could have chosen to spend my money somewhere else.  I worked in retail years ago (high school and college days) and was taught to say
"Thank you " to the customer.  It just doesn't happen now.

Then there are the people who take my money and they know I have no choice....the toll takers on the toll roads.  I find myself giving them my money, getting a receipt and saying "Thank you."  In most cases they say nothing.  When was the last time I could take my toll road business somewhere else? 

I don't know if people consider it a bother, don't know any better, or just don't care.  I suspect it's a mix of all 3 reasons.  I hope that when you transact business with your customers or clients you remember to say "Thank you."  I'm sure they will notice since so many other people don't bother.

Next time you are at a toll booth, and you hand them your money and they say nothing, say "You're welcome" before you drive away.  Do it just for the fun of it.


Blah Blah Blah...Blog Blog Blog

Many in the marketing business say you should have a blog.  I suppose there might be merit to it.  Not wanting to miss out on something that may be valuable, I have started a blog.  I chose a highly unique web address for it:

www.donzihlmansblog.com

The story below is one of the first entries.  I will post stories and comments and ideas as they hit me.  Take it for what you think it's worth.

 


Talk Is Cheap - Use it

I recently had the opportunity to fly a new airline called Skybus.  They are a startup based out of Columbus Ohio.  They fly into Portsmouth New Hampshire which is just a 45 minute drive from the Portland area, and about the same from Boston.  Their business model is they fly only point to point. There are no connecting flights.  Twice a day a plane flies from Columbus to Portsmouth and back.  That's it.  They do the same to several other cities.

Their corporate staff has several people who served at Southwest Airlines, and Ryanair for quite a few years, so I thought these folks would understand operating a discount airline that provides good service and low prices.  I was right.

On my recent trip to Ohio, I flew out on a Thursday evening and returned Sunday night.  Night in this case was the operative word.  Our flight was scheduled to leave Columbus at 7 pm and arrive in Portsmouth about 8:30.  When I arrived at the gate on Sunday evening around 6pm. I learned (along with about 140 other people) that our plane had a mechanical problem and could not fly.  That's when the fun began.

Naturally a lot of people were upset, and a huge throng immediately gathered around the gate attendant.  I felt bad for her because she had just learned of the problem and now had to immediately deal with it.  She did.  She calmly explained the problem, listened to the chatter of several upset customers at one time, and clearly explained the situation as best she could.  Within a few minutes she also had several viable options for our crazed crowd.  We could take another flight the next day, we could cancel our flight and get our money back and then be free to see what another airline may have available, or we could wait for a later plane.  None of the options were great, but that's what we had to deal with. 

I was impressed by the fact that she took the time to talk with each passenger that had a question, and she remained calm and professional throughout the process.  My attitude is that sometimes "Stuff Happens" and you have to go with the flow.  I chose to wait for the next available plane,  We flew out at 3 am and I was home in bed by 6 in the morning.  I was up by nine for the day.

The lesson here: The gate attendant did a good job of communicating with us, she gave us the straight scoop....No BS...she kept here sense of humor, (more than some of our crowd) and we were presented with what I thought were the best choices available. I plan to fly Skybus again.

I also learned that 3 hours of sleep did not hurt my golf game later that day....it was mediocre as usual.

 

 

Don Speaks

If you want to inspire your people, motivate your sales team, or change your thinking about sales and marketing, Call Don toll free at 877-DON-Zihlman
 

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