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The Sky Is Falling and Falling And Falling
It seems like no matter where we
turn all we here is bad news. Every news show and pseudo-news
show on TV says the stock market is plunging, (That word is
just slightly overused.) We are told the real estate market is
horrible, although we are never told that it is the case in a
few select markets like Florida, Phoenix, Southern California
and a few other places. The picture is painted that the
financial end of the world is near. I came across a story the
other day that said the new housing starts are down to a 5
year low. Of course the headline didn’t say that over 1
million new homes will still be started this year.
Negative news sells. Negative news builds headlines for print
publications, and TV news. It is amazing to me how many
so-called credible news people spew out reports that are
published by third parties, but they never ask questions or
investigate the story for further detail. There is a reason
why insiders in the TV news business call their newscasts a
"show."
While we hear words like “plunging”, “plummet” and others, we
can make an active choice. We can be sucked into this swirling
mess, (think of the appliance in your home where the water
swirls), or we can look at times like these as an opportunity
to work a little harder, work a lot smarter and move ahead of
the crowd. It might mean making 10% more cold calls, or 15%
more new contacts. My point is that if we don’t let the
"noise" distract us from our mission, we can still come out
ahead.
Successful investors like Warren Buffet look at times like
these as the opportunity to purchase good companies at sale
prices. Regardless of the business you are in, look at times
like these to provide more and better value to your customers,
and help them solve their problems. Just don’t listen to all
the noise. We should ask ourselves the following question, "Is
the market down 10% or do we still have 90% of our original
value?" How we answer that question dictates whether we win or
lose.
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Trust Me, My Lips Are Moving
| As I write this,
I am watching Chris Wallace on FOX News Sunday interview yet
another Washington politician. I am truly amazed that
regardless of the question Wallace asks, he never gets a
straight answer. It's amazing that anything gets
accomplished in Washington with the way all the politicians
and their appointed lackeys just dodge and weave from the
truth. It must not be in their blood to provide a direct
question with a straight answer.
If any of us in business behaved
this way with our clients and customers, we would be out of
business. The best way to win the trust of a customer is
to provide a truthful straight answer. If the customer
cannot handle the truth, chances are they are not a true
customer anyway.
When we truthful with our
clients and customers, we develop a bond of trust. If we
want a long-term relationship, trust is paramount. It's
no guarantee that we will make the sale, but it sure improves
the odds.
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No Place For A Man
| I am in New York
City as I write this. We came to NYC for my daughter's
surprise wedding shower. I have never experienced
something like this before. I didn't mind helping set it
up, preparing the tables, seats etc. But I had to wait
for my daughter to show up. Her fiancé had to craft a
story to get her to her sister's house. While waiting I
had the opportunity sit quietly while about 16 to 17 women sat
around and talked about showers and weddings. I wasn't
sure what to do, but being in New York City, I took my cue
from the subway system. I just sat there quietly with my
mouth shut and tried not to make eye contact. |
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Don Speaks |
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Relationship
Sales, Time Management and Consultative Selling, just some
of the areas where we can help you with your business. To
help your team become more productive Call Don toll free at
877-DON-Zihlman |
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How to
Reach Us
(and all that other stuff) |
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web
www.streetsmartselling.com
e-mail
don@streetsmartselling.com
telephone
877-Don-Zihlman
(877-366-9445)
DRZ Marketing Inc
42 Tall Pines Road
Scarborough, Maine 04074 |
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Member of the
Maine Association of
Professional Consultants
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