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THE GEEK DOTH SPEAK
Let me establish
this right upfront. I use "Geek" in the most complimentary
term. In my mind a "Geek" is one who has a great understanding
of technology. Now to my story:
I recently had a problem with my email messages bouncing back
from a few addresses that are held by friends and business
associates. Since the technical information telling me what
went wrong is beyond my comprehension, I contacted the
provider of my email service. They looked into it, said they
understood the problem and would have a specialist contact me.
The next day I received an email message from the specialist
who attempted to explain the problem. Unfortunately that
specialist only spoke "Geek". I read it, re-read it, took an
aspirin and read it again. I had no idea what he was saying.
How does that make one feel as a "customer" of a business? In
my case it is making me think I might want to shift my website
and email business to someone else. Think of the money this
company spends on marketing and advertising trying to lure in
new customers. But when they have an existing customer, and
don't communicate well, they risk losing the customer, and
blowing all the money and effort that went into getting that
customer in the first place.
The moral of the story: Speak your customer's language! |
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AVOIDING BURNOUT
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always hear about burnout during the Christmas holiday season.
That's not the point of the holidays, regardless of which one
you celebrate. Too many people focus on trying to do too
many things in too short a time. Relax! The
holidays should be a time of family get-togethers, fun, cheer,
and and just plain winding down. My concern is that
"Burnout" could spread to the wrong people.
Years ago in another life (the
early '80s to be exact) I had a radio show that was a bit
bizarre. A close friend (Bill Craig) and I created a
daily program to run during the holiday season that was
supposed to be "Letters to Santa". Our characters of Santa and
his elf Pudgy would read letters that children mailed to the
radio station. No one wrote in, so we made 'em up!
In an effort to avoid burnout,
I thought I would share one of the episodes with you.
Listen to what would happen if Santa Claus became burned out.
Enjoy:
"Burned Out Santa" |
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HO HO
HO! |
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Don Speaks |
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Don is available to
speak on matters of marketing, advertising and sales at seminars, workshops and keynotes. Call for more
information toll free
877-366-9445 |
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How to
Reach Us
(and all that other stuff) |
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web
www.streetsmartselling.com
e-mail
don@streetsmartselling.com
telephone
877-Don-Zihlman
(877-366-9445)
DRZ Marketing Inc
42 Tall Pines Road
Scarborough, Maine 04074 |
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Member of the
Maine Association of
Professional Consultants |
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